Zielinski and Rozen is an established perfumery in Tel Aviv Aviv that hand-crafts its own perfumes. Established and run by Erez Rosen, the shop offers unique hand-made perfumes.
The Zielinski and Rozen campaign goes against the standard perfume marketing concept. In most cases, the main images used in perfume marketing advertisements are of a beautiful woman or man (mostly movie stars and celebrities) dressed in a fancy outfit with a background of some abstract visuals or an extravagant setting.
The campaign showcases a much more naive and inviting world, in which the customer is the center of attention.
Client: Zielinski & Rozen Parfumerie (6b)
Date: September 2016
The Zielinski and Rozen campaign aims to steer away perfume campaigns from that direction and suggest an alternative. The campaign aims at directing perfume campaigns towards a more naive and inviting world, in which the customer is the center of attention.
As part of the guerrilla activity, fish tanks covered with LCD screens will be scattered all over large malls. The screens will play a looped commercial, which will invite Passers-by to reach into the fish tank. After they do, they will fetch a small hand-made perfume sample bottle from the tank. This sample is just but a small size of the full perfume bottle.